I help people make money doing what they love.
It’s time to find out what would happen if you really went for it.
If running your business were just working with the people you love to work with or creating your art on a rainy afternoon…you’d love it.
But writing emails, repurposing content, getting ghosted at your free workshop, trying to master the algorithm, forcing yourself to do reels, trying to figure out your sales problem – all of it feels awful.
And that’s because it kind of is.
Traditional business tactics treat customers like data points and business owners like robots. You’re not a robot. Your customers aren’t data points.
There’s a different way to run a business. A way that feels really good for the business owner and the person being sold to. Imagine never saying again: “I really love what I do, but I hate running my actual business.” That’s the work we’re doing inside of my one-on-one coaching container. I’m here to be your guide. Come with me.
I can help you:
-
Do the work
you actually want to do
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Feel more
peaceful, confident, calm
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Live the life
you keep daydreaming about
You’re in the right place if you want to:
Have a business, nonprofit, or program idea that you’re ready to launch
Are already running a business and things feel stagnant or stuck
Want to sell more but genuinely would rather die than make a reel or film yourself in a story
Want to love running your business as much as you love going for a walk in the woods
Want to make money in a field that *nobody* makes money in (or so they say)
Are tired of following marketing advice to create more, push on pain points, and repurpose your content 100 ways
Have stopped feeling joy in your work
Have a love/hate relationship with capitalism and feel weird about being part of a “cut costs, increase profit margins” economy
Genuinely believe that your work could change the world, if more people had access to it
Want to magnify your impact and don’t know how
Care deeply about human rights, the climate crisis, and preserving democratic ideals…but don’t know how your business can be part of the solution
“Coaching has been life-changing, and a necessary process of reclamation. I feel like myself again.”
“I feel imaginative, I feel grounded. The phrase I’ve used explaining it to people is that coaching has been life-changing, and a necessary process of reclamation. I feel like myself again. I quit a job I’d been unhappy in for six years. I have the courage to trust my instincts, to listen to myself, to know that I know what’s best for me. I feel unstoppable.”
— Abby
My Background
Get to know me
Professional certified life coach, herbalist, and former camp program director.
I care deeply about the climate, human rights, and unwinding the most harmful components of capitalism.
My pronouns are she/her. I grew up in a conservative church and have spent the last decade unwinding the homophobia, sexism, and racism that has taken residence in my subconscious. I am still in this work. I may be in this work my entire life. If these things are not important to you, my work is not for you.
I built my career running camp programs for kids with serious illness. I’d take complex, multi-million dollar program designs and ask: how can we do this simpler? Simpler? Simpler? And I did that until a team of five people could run the program with $10,000. If you want to run a simple business, I can help you.
I ran a multi-million dollar chain retail store for 3 years, and I fell in love with business-building as a tool for social and personal change. The decisions you make every day in your business matter. If you want to become more confident, more self-expressed, and make an impact — I can help you.
I share and teach this work because I love it, I live it, and it’s time we build businesses that honor all living beings.
